Abwaab 25 Theme

01

Context

For Abwaab 25, the goal was to build a clear visual system that could support a full educational content season across multiple platforms and formats. The system was designed around teacher-led content, subject-based color usage, social media layouts, reels safe zones, video display methods, Telegram communication, and outdoor applications. Rather than creating isolated visuals, the project focused on building a reusable framework that could help the team produce consistent content faster while keeping each teacher, subject, and format visually recognizable.

02

Challenge

• 01Unify a high volume of educational and promotional content across many teachers and subjects
• 02Keep every subject and teacher distinct while staying inside one identity
• 03Cover daily content formats: CT posts, engagement, carousels, reels, video, Telegram, billboards
• 04Give the production team a reusable framework instead of one-off visuals

03

Creative Direction

The Abwaab 25 Theme defined a practical production framework for daily content creation — clear rules for structuring posts, using colors, displaying videos, preparing reels, and adapting the same identity across social and outdoor formats. The system used a clear visual hierarchy based on Abwaab's identity: White / Light Gray 60%, Blue 30%, Yellow 10%, with subject colors used as supporting highlights to distinguish educational categories while keeping the full system connected to the Abwaab brand. Core palette: #f2f2f2, #0655CA, #f9d43d, #06192b.

04

Execution

06

Impact

• Consistency across platforms
• Faster content production
• Reusable campaign framework